Managed Search Engine Optimization (SEO)

Our objective is always to achieve first page search engine rankings in Google for relevant client keywords. This results in our client meeting his objectives of increasing website visitor traffic. Our focus is on four areas:

1. Keyword Research – If you don’t select the right keywords, the rest of the work doesn’t matter. Keyword Research is a major part our work.
2. Content Development – We will either modify the existing content, develop new pages, or both. We will keep your content focused on what you are trying to convey and at the same time make it appeal to the search engines.
3. Link Popularity – Quality incoming links (aka link popularity) is a very big deal to Google. Your incoming links must be competitive with those sites that you are competing with order to outrank them.
4. Technical Site Structure – There are web development techniques that will make your content very visible to search engines, and there are techniques that will hide your content from the search engines. We will make minor site changes. If major changes are needed, we’ll work with your web developer to make these modifications.

Once we get you to the first page of Google for your important keywords, you naturally want to stay there and that’s where managed services comes in. Our maintenance and reporting will keep you and even improve your rankings. Monthly we analyze your results, send you reports showing your rankings and the traffic that was generated from these rankings, and make suggestions for getting even better results. Search engine algorithms change and competitors decide they want to be ranked on your keywords. By having us manage your search engine marketing program, You’ll never wake up one morning wondering what happened to those great results. We become part of your team.

Paid Search Management

Paid Search Management is a search engine marketing method where the advertisers pay for every click the network brings to their sites. This method of online marketing has become hugely popular with the introduction of Google Adwords.

The early form of Paid Search Management started with banner ads and advertisements on specific industry sites. What makes Adwords so successful is that it’s a lot more targeted because your Ads will only appear if somebody searches for it.

Globefinity Systems Ltd specializes in Google Adwords Paid Search Management as well as Overture. (Yahoo Network) There are 4 significant steps to Paid Search Management.

RESEARCH

We believe that each industry is different and each business might have different marketing strategies and goals. Therefore Research is the key step in planning successful Paid Search Marketing. Globefinity Systems Ltd focuses on the specific business and their industry and runs extensive Keyword and Competition Analyses. This ensures that the Campaign is relevant to the Clients needs included the all-important budget. Globefinity Systems Ltd researches on behalf of its clients as it is rarely known, up front which advertising terms or strategies are best in terms of the client’s objectives.

CAMPAIGN, AD GROUP & ADS CREATION

All the data collected from the research is evaluated and optimized by Globefinity Systems Ltd Consultants and implemented into a newly created Paid Search Management Campaign. Targeted location (geography) is essential as most businesses wish to focus on certain locations of the world for their advertisement. Globefinity Systems Ltd also specializes in creating multiple campaigns where one campaign targets a specific location while other campaigns can simultaneously target a specific region or the entire US. Globefinity Systems Ltd is expert in the guidelines and flexibilities of the Paid Search arena to create sophisticated blends of tactical methods as part of an ongoing Paid Search strategy.

Globefinity Systems Ltd Copywriters create the Ad Text specific to each keyword and ad group. This step is essential as this Ad Text is what the users will see once they hit the paid search results. Globefinity Systems Ltd knows the fine line between advertising (just being there) and actually appealing to the consumer.

BID MANAGEMENT

Once all the specified keywords are implemented along with Ad Texts, Globefinity Systems Ltd formulates strategy to manage the Bids for each keyword. Optimizing the bidding strategy is essential as there’s a thin line between spending too much money, or too little. Globefinity Systems Ltd can calibrate your campaign to fit within this fine line to bring the top targeted and relevant traffic to your site.

LANDING PAGES

Landing pages are another key factor in a successful Paid Search Campaign. They should include content, images or videos relevant to the search term and the ad text, and include a clear “call to action” such as a form submission or a phone call. Globefinity Systems Ltd specializes in optimizing your landing page(s) for highest conversions resulting in increased ROI.

ONGOING STATS

Ultimately, analyzing stats will determine the success quotient of a Paid Search Campaign. Analyzing key data including CTR (Click Through Rate), Average Time Spent on Site and Conversion Rates enables our clients to see where your campaign is performing well and where improvements and adjustments are required. Globefinity Systems Ltd takes this task very seriously as we monitor every client’s PPC account daily. This process enables us to maximize returns by eliminate any non-performing terms or ads and emphasizing ads that have established a winning track record.

Globefinity Systems Ltd Paid Search Management is a valuable service for those seeking improved sales and profitability and immediate visibility on the search engines as part of a well balanced, well coordinated online marketing strategy.

Link Building

Linking to your online community is integral to attract referred traffic and be considered important by the search engines. In fact, many search engines consider the number and nature of the links to your site as a measure of authority and a proxy for quality; if no one else bothers linking to your site, why should the search engines?

Globefinity Systems identifies, qualifies, and pursues the best link building opportunities available in your industry. This may include free or paid submissions or link exchanges in an attempt to acquire as many advantageous connections as possible from the targeted selection to increase your link popularity.

Quality assurance requires human contact with each final identified potential opportunity. Globefinity Systems Ltd targets a high quantity of high quality links, avoiding the acquisition of unrelated links by unethical means. The end result is an improved connection with your online community, providing inbound traffic, and a favorable link network that boosts your online importance.

Client Portfolio

1. Brandmania Syatems Ltd
2. Inoorero University